“In Purpose, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose - a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, ideas are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.”
“Across a broad array of industries and businesses, Nikos Mourkogiannis has made a substantial impact; he has an inquisitive mind with exceptional mental agility. He has turned many companies, in loss-making circumstances, into winners in this field. In Purpose he reveals many of the processes that have brought his clients success.”
“Nikos has it right, the organizations with a moral purpose are the long term winners because they are motivated by something more powerful than money.”
“Purpose is timely. Dialogue today is dominated – no drowned – by the language of economics. Mourkogiannis gives us an elegant new language. Most important, at this time when the credibility of American CEOs has been drowned by greed, here is a road map for future leaders in whose wisdom the fate of the world rests. The notes and bibliography alone are worth a read – buy this book!”
“Inspiring a large global organization with a common purpose whilst respecting its diversity is high on the agenda of top management. Nikos Mourkogiannis’ Purpose sheds light on the importance and practice of defining and embedding a sense of purpose in an organization and thereby, of aligning the interests of its strategic stakeholders. I recommend the reading of this outstanding book.”
“Nikos glides beautifully on the razor’s edge of where we are in the current reality of the business world today. Purpose is the future practice that is here now. You will find insight that will help you become more aware and centered on the realities of practicing in today’s global business environment.”
“Companies that want a company to last should build them on ideas that have lasted.” Nikos Mourkogiannis makes a powerful argument for purpose and its role. So many of us engage the head, but so few really engage the heart and the moral convictions of our people. Who doesn’t want this in their work? I think this thesis is as important for leaders as anything we do.”
“Nikos describes the importance of “purpose” in corporate life in compellingly persuasive terms. Companies with firm purpose have both self respect and command respect from outside and are far and away the best placed to generate and leverage the benefits of globalization. Beautifully written and required reading….”
“Nikos Mourkogiannis has provided incumbent and aspiring leaders with the needed counterbalance to Bossidy’s Execution. Execution, absent Purpose, can drive once great enterprises off the cliff and once great armies into chaos and destruction. This book reminds leaders of the importance of taking stock of the legacy which has made great businesses great, while renewing the values and character required to flourish for a new era.”
“What a rich and enjoyable book! Mourkogiannis’ ability to explain with great clarity the pre-eminence and enduring nature of purpose is remarkably inspiring in itself.”
“Purpose is the missing piece in the corporate jigsaw of success, often overlooked by companies big and small and their employees. Nikos Mourkogiannis provides a compelling and gripping account of why this is so important, so impactful and so inspiring. This book made me stop and reconsider my organisation and I am sure it will do this same with many other CEOs.”
“A very insightful book which goes to the core of institutions’ true identities and what they stand for. We need more of Nikos Mourkogiannis’s initiatives which give thorough analyses yet offer truly enjoyable reading.”
If you want to lead your company, you must think about purpose
Purpose: The Starting Point of Great Companies is about your business’ ultimate, fundamental strategy: why does your firm exist, beyond the easy answer of making money? The clarity of your answer will determine everything from your company culture to your staff’s morale.
The primary insight of Purpose is that people are inspired and motivated by factors beyond the bottom line: they crave a meaning behind their actions powerful enough to give them motivation to complete the work and hope that their work is moving them towards a better future. Mourkogiannis discusses the four primary business purposes: Discovery, Helping, Achievement, and Heroism, and gives many historical examples of businesses that have recognized their purpose.
Purpose: The Starting Point of Great Companies is one of the rare books about leadership and business strategy that can fundamentally change how you view your business.